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Why Choose an MBA in Business Analytics? 

September 7, 2024 - 11:35
Why Choose an MBA in Business Analytics? 

The world is awash with data. Businesses of all sizes are generating massive amounts of information, but the true value lies in unlocking the insights hidden within. An MBA in Business Analytics equips you with the skills to do just that, placing you at the forefront of a rapidly growing and in-demand field.  This Amrita AHEAD  article delves into the world of an MBA in Business Analytics, exploring the top universities offering the program, the subjects covered, the benefits of pursuing it, and the exciting career opportunities and salaries that await graduates. 

MBA in Business Analytics Top Universities 

The landscape for MBA programs with a specialisation in Business Analytics  especially  Master of Business Analytics is evolving rapidly.Business analytics classes provide students with the essential skills to extract valuable insights from data.Online business analytics classes offer flexibility for learners to study at their own pace.Business analytics classes are becoming increasingly popular due to the growing demand for data-driven decision-making. Here are some of the top universities globally that offer highly-regarded programs: 

United States: 

  • MIT Sloan School of Management (Master of Business Analytics)   
  • UCLA (Anderson) Master of Business Analytics   
  • Duke (Fuqua) Master of Quantitative Management: Business Analytics   
  • University of Texas at Austin (McCombs) Master of Business Administration with a Business Analytics Specialisation   

Europe: 

  • Imperial College Business School (MSc Business Analytics)   
  • ESCP Business School (MSc in Big Data & Business Analytics)   
  • IE Business School (Master in Business Analytics and Big Data) 
  • Ecole Polytechnique/HEC Paris (Master of Science and Technology in Data Science for Business)   

Asia: 

  • Amrita University, Amrita AHEAD 
  • NUS Business School (Master of Science in Business Analytics)   
  • Indian Institute of Management Bangalore (MBA with Business Analytics Specialisation)   
  • National Institute of Industrial Engineering (NITIE), Mumbai (PG Diploma in Data Science & Business Analytics) 

This is not an exhaustive list and some universities might offer specialised Master’s programs in Business Analytics OR business analytics masters programs instead of an MBA with a specific track. It’s essential to research individual programs and their unique offerings. 

MBA in Business Analytics Subjects 

An MBA in Business Analytics program or business analytics masters programs typically strikes a balance between core business management principles and a deep dive into data analysis techniques. An MBA in Business Analytics equips students with the skills to analyze data and make informed business decisions.The demand for MBA  master in business administration graduates with a specialization in Business Analytics is increasing rapidly due to the growing importance of data-driven decision-making.MBA  Master in Business Administration programs in Business Analytics often incorporate a blend of business management principles and advanced data analytics techniques. MBA  master in business administration subjects you might encounter are as follows:  

Core Business Management: 

  • Accounting & Finance 
  • Marketing Management 
  • Organizational Behavior 
  • Business Strategy 
  • Operations Management 
  • Leadership & Communication 

Data Analytics and Technology: 

  • Business Intelligence & Data Visualization 
  • Data Mining & Modeling 
  • Statistical Analysis & Machine Learning 
  • Big Data Management & Cloud Computing 
  • Programming Languages (Python, R, SQL) 
  • Data Ethics & Privacy 

Elective Courses: 

Many programs offer a wide range of electives allowing you to tailor your learning to specific areas of interest, such as: 

  • Marketing Analytics 
  • Financial Analytics 
  • Risk Management Analytics 
  • Healthcare Analytics 
  • Supply Chain Analytics 

Benefits of Doing an MBA in Business Analytics 

There are numerous reasons why pursuing an MBA in Business Analytics can be a smart career move: 

  • High Demand: Businesses actively seek skilled professionals who can bridge the gap between business acumen and data analysis. An MBA in Business Analytics positions you as a highly desirable candidate. 
  • Salary Growth Potential: Business Analytics professionals consistently rank among the highest-paid jobs in the tech sector. An MBA further enhances your earning potential. 
  • Career Flexibility: The skills you acquire are applicable across various industries, offering you immense career flexibility. 
  • Data-Driven Decision Making: You’ll learn to translate data into actionable insights, allowing businesses to make informed decisions. 
  • Leadership Opportunities: With your understanding of both business and data, you can rise to leadership positions, driving data-centric strategies. 
  • Networking Opportunities: Renowned universities attract a diverse and accomplished student body. An MBA provides invaluable networking connections.   

MBA in Business Analytics Scope and Salary 

The possibilities in Business Analytics are vast. Here are some key areas where MBA graduates can find opportunities:   

  • Management Consulting: Advise companies on utilizing data to drive strategic decisions. 
  • Market Research: Analyze market trends and customer behavior to inform marketing strategies. 
  • Financial Analytics: Develop and implement financial models, forecast market trends, and assess risk. 
  • Data Science: Apply advanced analytics techniques to solve complex business problems. 
  • Business Intelligence (BI): Design and manage BI systems for data visualization and reporting. 

Experience Level 

Salary Range (INR) 

0-2 years 

5,00,000 – 10,00,000 

2-5 years 

8,00,000 – 15,00,000 

5-10 years 

12,00,000 – 25,00,000 

10+ years 

20,00,000 and above 

This table shows  salary range based on experience levels.The salary range for MBA graduates in Business Analytics is impressive, with factors like experience, location, and industry influencing specific figures. According to Glassdoor, in the US, the average base salary for a Business Analyst with an MBA is around $125,000 per year (as of August 2024).Salary figures can vary based on factors such as location, company size, experience, and specific skills. The data provided below is an estimate based on Glassdoor’s salary reports. 

Job Title 

Average Salary (INR) 

Business Analyst 

8,00,000 – 15,00,000 

Data Analyst 

6,00,000 – 12,00,000 

Data Scientist 

10,00,000 – 25,00,000 

Business Intelligence Analyst 

7,00,000 – 14,00,000 

Market Research Analyst 

5,00,000 – 10,00,000 

Financial Analyst 

6,00,000 – 12,00,000 

MBA Business Analytics Fresher Salary and Job Opportunities 

Even as a fresher, an MBA in Business Analytics can open doors to exciting job opportunities.An MBA in Business Analytics offers a promising career path with a starting salary range of 5-12 lakhs INR per annum, and ample job opportunities in various industries. 

Job Title 

Skills Required 

Top Recruiters 

Business Analyst 

Strong analytical skills, problem-solving, data analysis tools (Excel, SQL, Python, R), business acumen 

McKinsey, Bain, BCG, Deloitte, Accenture 

Data Analyst 

Data mining, data cleaning, data visualization, statistical analysis 

Google, Amazon, Microsoft, Facebook, Apple 

Data Scientist 

Machine learning, deep learning, statistical modeling, programming languages (Python, R) 

Google, Amazon, Microsoft, Facebook, Apple, LinkedIn 

Business Intelligence Analyst 

Data warehousing, reporting, dashboard creation, SQL 

IBM, Oracle, SAS, Tableau, SAP 

Market Research Analyst 

Market research methodologies, data collection, analysis, reporting 

Nielsen, Ipsos, Kantar, GfK 

Financial Analyst 

Financial modeling, forecasting, valuation, accounting 

Goldman Sachs, JP Morgan, Morgan Stanley, Citibank 

Healthcare Analyst 

Healthcare data analysis, clinical research, healthcare economics 

McKinsey, Bain, Deloitte, Johnson & Johnson, Pfizer 

Supply Chain Analyst 

Supply chain optimization, inventory management, logistics 

Accenture, Deloitte, IBM, FedEx, UPS 

E-commerce Analyst 

E-commerce data analysis, customer segmentation, marketing analytics 

Amazon, Flipkart, Myntra, eBay 

Marketing Analyst 

Marketing data analysis, customer segmentation, market research 

Nielsen, Ipsos, Kantar, GfK, Ogilvy 

Conclusion 

An MBA in Business Analytics is a strategic investment in your career. It equips you with the skills to navigate the data-driven landscape, unlock valuable insights, and drive business success in the backdrop of getting affixed with an MBA degree especially in business analytics masters programs. With a growing demand for data professionals, the opportunities are vast and the rewards are substantial with regard to business analytics masters programs 

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