BBA in Digital Marketing and Sales at Amrita is designed to provide a solid foundation in Digital Marketing, Advertising, Sales, Social Media marketing etc.
Final Deadline: March 28, 2025
*Appropriate fees as per program *UG: 3-6 years, PG: 2-4 Years
Amrita AHEAD Online BBA Course is offered by Amrita Vishwa Vidyapeetham, the 7th ranked university in India, and is backed by an industry-aligned curriculum and experienced faculty
To prosper and stay competitive in the modern digital age, businesses need to have a strong online presence. The BBA Digital Marketing and Sales course comprehensively introduces the strategies and tools needed to succeed in this dynamic landscape. By combining the art of storytelling with the science of analytics, this course equips students with the skills to effectively attract, engage, and convert customers.
The BBA in Digital marketing and Sales course focuses on leveraging platforms such as search engines, social media, email, and content to reach targeted audiences with precision. Together with sales techniques that build trust and relationships, it forms a powerful duo that drives business growth. This course is designed to bridge the gap between these two disciplines, ensuring participants understand how to align marketing efforts with sales goals for maximum impact.
Students will study important concepts like search engine optimization (SEO), social media marketing, customer relationship management (CRM), and sales funnel optimization in this digital marketing degree. Practical sessions will allow participants to apply these concepts, measure results through analytics, and continually improve strategies.
This digital marketing degree is ideal for professionals, entrepreneurs, and students, this course lays the foundation for mastering the digital marketing and sales ecosystem, empowering participants to create measurable results and accelerate their professional growth.
Learn from leading faculty members and industry experts
Professor, School of Business.MBA from Harvard Business School .Dual B.S. and M.S. in Engineering / Operations Research with honors from the University of Pittsburgh, USA. Co-Director, Amrita Center for Sustainable Future Program Manager of Amrita Center for International Programs.rn
Founding Head, AMRITA School of Business, Bengaluru,Adjunct Faculty, SUNY, Buffalo, USA Head, ARISE Lab.He started AMRITA School of Business, Bangalore in 2007 in collaboration with State University of New Yorkrn(SUNY), Buffalo, USA. He was also an Adjunct Faculty at School of Management, University at Buffalo, NY, USA. He worked for 10 years as a Director of Hewlett-Packard’s Software Division, California, USA.He was responsible for managing the $1Billion revenues.rn
Dr. Kurunandan Jain is currently an Assistant Professor at the Department of Cybersecurity and System Networks, Amrita Vishwa Vidyapeetham Amritapuri. He is a mathematics PhD graduate from Imperial College London and has won two awards for excellence in teaching from the aforementioned collegern
Learn from leading faculty members and industry experts
Professor, School of Business.MBA from Harvard Business School .Dual B.S. and M.S. in Engineering / Operations Research with honors from the University of Pittsburgh, USA. Co-Director, Amrita Center for Sustainable Future Program Manager of Amrita Center for International Programs.
Founding Head, AMRITA School of Business, Bengaluru,Adjunct Faculty, SUNY, Buffalo, USA Head, ARISE Lab.He started AMRITA School of Business, Bangalore in 2007 in collaboration with State University of New York (SUNY), Buffalo, USA.
Assistant Professor at the Department of Cybersecurity and System Networks, Amrita Vishwa Vidyapeetham Amritapuri.
Assistant Professor at the Department of Commerce & Management, School of Arts & Sciences,Amrita Vishwa Vidyapeetham Amritapuri.
Earn a prestigious UGC entitled degree from Amrita Vishwa Vidyapeetham, the fourth-best University in India.
Per the UGC regulations, Online degrees at the undergraduate and postgraduate levels shall be treated as equivalent to the corresponding awards of the degrees at the undergraduate and postgraduate level offered through conventional mode.
Join a growing global network of accomplished Amrita alumni.
Best-in-class content by leading faculty and industry leaders in the form of videos, case studies and projects.
| SEMESTER I |
| Communicative English |
| Principles of Management |
| Financial Accounting |
| Business and MIS |
| Basic Concepts of Mathematics |
| Business Economics |
| SEMESTER II |
| Professional Communication |
| Business Organization and Systems |
| Entrepreneurial Development |
| Environmental Science and Sustainability |
| Business Laws |
| Business Statistics |
| SEMESTER III |
| Organisational Behaviour |
| Introduction to Marketing Management |
| Banking and Insurance |
| Basics of Business Technology |
| ELECTIVE 1 |
| Quantitative Techniques |
| SEMESTER IV |
| Advanced Marketing Management |
| Basics of Human Resources Management |
| Introduction to Research Methods |
| Financial Management |
| Production and Operations Management |
| ELECTIVE 2 |
| SEMESTER V |
| Principles of International Business |
| Business Ethics and Corporate Social Responsibility |
| ELECTIVE 3 |
| ELECTIVE 4 |
| Introduction to Strategic Management |
| Sustainable Business Administration |
| SEMESTER VI |
| ELECTIVE 5 |
| ELECTIVE 6 |
| ELECTIVE 7 |
| Enterprise Resource Planning |
| Supply Chain Management |
| Internship |
| ELECTIVES |
| Advertising and Sales Promotion |
| Introduction to Digital Marketing |
| Social Media Marketing |
| Customer Relationship Management |
| Retail Marketing |
| Sales and Distribution Management |
| Data Driven Marketing |
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Candidates must have an aggregate minimum of 45% marks.
Candidates with work experience will have an added advantage for admissions.
Minimum 3 years
Maximum 6 years
The National Assessment and Accreditation Council (NAAC), Government of India accredited our University with the topmost ‘A++’ grade. The Schools under the aegis of Amrita University have over 108 programmes in disciplines as diverse as Biotechnology, Engineering, Management, Medicine, Dentistry, Ayurveda, Pharmacy, Nanotechnology, Communication, Arts & Science and Education, providing our students with outstanding training in our several campuses across multiple states. Needless to add, this multi-disciplinary character of our University facilitates a laudable synergy within our midst greatly enabling us all to derive maximum benefit from the expertise of each other. The Amrita AHEAD programs are WES-accredited in the United States and Canada.
Amrita ranked 7th Ranked University in India- NIRF, Govt. of India
Per Semester Fee: INR 33000, Total fee (per semester fee*6 semesters): INR 198000
ZERO COST EMI STARTING FROM
₹5500*
*Terms & Conditions apply
* Registration fee -Rs. 500
* Examination Fee -Rs.2500 Per Semester
*If you are a foreign national, please email ahead@amrita.edu / ahead@onlineamrita.com
I joined Amrita AHEAD for the online BBA course, and I consider it to be the best decision. Amrita AHEAD offers a whole bunch of opportunities to students. I am grateful to Amrita AHEAD and the faculty members for providing us with the best online learning experience. I wish Amrita Ahead the very best and look forward to enjoying this fruitful journey with Amrita.
The BBA in Digital Marketing and Sales is a 3-year undergraduate program that focuses on the strategies and techniques used to market products and services through digital channels. It combines the core principles of business administration with specialized knowledge in digital marketing, sales, and technology.
Yes, It is entitled by UGC. It is equivalent to any other degree offered by UGC.
The Online BBA program is a 3-year programme. You, as a learner can either complete it within the stipulated time frame of 3 years or you can complete it within a maximum allowed duration of 6 years.
Every week, there will be a 1-hour live session. Reading materials and video lectures will be uploaded each week prior to live sessions. A 2-hour discussion forum is planned every week for each course. This will help the students to clarify their doubts and solve the questions/assignments in a timely manner. Approximately 15 weeks of e-content is prepared inclusive of exams. Each week at least 1 quiz will be conducted and 1 assignment will be given.
Each course will be in 4 quadrants, fully following the UGC guidelines.
1) Quadrant-I is e-Tutorial; which shall contain: Video and Audio Content in an organized form, Animation, Virtual Labs, etc, along with the transcription of the video.
2) Quadrant-II is e-Content; which shall contain; self-instructional material (digital Self Learning Material), e-Books, case studies, presentations etc, and also contain Web Resources such as further references, Related Links etc.
3) Quadrant-III is the Discussion forum for raising of doubts and clarifying the same by the Course Coordinator
4) Quadrant-IV is Assessment, which shall contain; Problems and Solutions, which could be in the form of Multiple Choice Questions, Fill in the blanks, Matching Questions, Short Answer Questions, Long Answer Questions, Quizzes, Assignments and solutions.
Yes. Per the UGC regulations, Online degrees at undergraduate and postgraduate level shall be treated as equivalent to the corresponding awards of the degrees at undergraduate and postgraduate level offered through conventional mode. The following things will be mentioned on the backside of the degree and mark sheets – Mode of delivery; Date of admission; Date of completion.
Yes, every week, for every course, there will be a live doubt clearing session with the faculty, typically for about an hour. These sessions will also be recorded and available for watching later.
In order to accommodate working professionals, these sessions will be held on weekends or after working hours.
Examinations are conducted as per the new regulations through the Online Technology Enabled Proctored mode.
BBA courses offer the students an opportunity to acquire professional skills in the early stage of their career as a management professional. This is one of the most popular professional degrees that will teach students about the fundamentals of management and business. BBA degrees is a combination of theory, practical knowledge application, and personality development. BBA program at Amrita is designed for versatile candidates who wish to pursue career growth while they are working elsewhere unable to take up educational courses amidst their job. Moreover, BBA graduates from Amrita Ahead will be acquired by enterprises, business companies and corporations looking forward to multiskilled candidates with conceptual and practical knowledge in the field of business management contributing business ideas, solutions and strategies to nation upholding ethical practices.
Upon successful completion of the programme, prospective and esteemed job profiles that graduates gain are Finance Manager, Business Administrator, Human Resource Manager, Research and Development Manager, Business Consultant, Information Systems Manager, Marketing Manager, Territorial Sales Manager, Business analyst, Project Manager, Strategist, Market Analyst, Business Idea Developer and much more. Top Recruiters for BBA at Amrita are Amazon, Godrej & Boyce, Infosys BPO, EY, Mphasis, WIPRO Step – Up, Federal Bank, KPMG, RR Donnelley, VWR Labs, Sutherland, Indigo and TCS BPS.
Bachelor of Business Administration (BBA) in Digital Marketing and Sales gives a strong foundation for digital marketing .This course is a emerging field which provides a wide set of opportunities for graduates who seek a successful career in business realm.
Bachelor of Business Administration (BBA) in Digital Marketing and Sales is the best option to become an expert in digital marketing which gets you a greater business acumen. This course gives you foundation to marketing in the technologically advanced business landscape.
Bachelor of Business Administration (BBA) in Digital Marketing and Sales curriculum is comprehensive and versatile which includes all foundational concepts in digital marketing and sales. All the necessary technological advancement will be introduced to the students with expertise of experienced faculty members.
Bachelor of Business Administration (BBA) in Digital Marketing and Sales program fees is Rs. 1,98,000.
The candidates who wish to enroll in Bachelor of Business Administration (BBA) in Digital Marketing and Sales in Amrita AHEAD should fulfill the minimum eligibility criteria for BBA Program irrespective of the specialisation.Candidates must have passed 10 + 2 with an aggregate minimum of 45%.The candidates who have passed 3-year diploma can also apply .The work experience will have an added advantage for admissions.
Bachelor of Business Administration (BBA) in Digital Marketing and Sales program aims at improving the marketing skills of a business enthusiasts with the right foundational courses to enhance the expertise on digital marketing.
Students with Foreign Education: Bachelor’s Degree – any of the above-mentioned degrees and Certificate of Equivalence from Association of Indian Universities (required by all students with foreign education who wishes to apply to an Indian University, refer to
https://aiu.ac.in/
Candidates with work experience will have an added advantage during admissions.
Yes, there is a registration fee of Rs. 500.
It is a simple and easy process. You need to fill out our application form in order to apply.
Please click on the following link to apply:
https://admission.onlineamrita.com/
You can contact us via Email, Call or WhatsApp. You can also chat with us through the chat window present on our website.
Email: ahead@amrita.edu / ahead@onlineamrita.com
Mobile: 8590007473
Whatsapp: 8590007473
We are always here to help you and make your journey as easy as possible.
Yes, International Students are welcome. Students with foreign education can also apply. Certificate of Equivalence from Association of Indian Universities is needed. This is required by any student with a foreign education who wishes to apply to an Indian University. Please refer to
https://aiu.ac.in/
For the July 2024 season, as per new UGC regulations, we will provide a full refund to all students till 30th September 2024 and with a deduction of Rs.1000 as a processing fee for refunds from October 2024.
For all admissions beyond October 2024, the following policy will be followed.
We follow UGC Regulations for a Refund :
Please note: The above contact details are only for Amrita AHEAD- Amrita’s Online programs. For on-campus queries, please contact the number listed here: amrita.edu/admissions (044-462 76066).
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